Definely secures funding from Google for Startups’ European Black Founders Fund

Dave McKenzie
Chief Operating Officer

Google for Startups announced on June 3rd 2021 that Definely has been chosen as one of 30 recipients of its inaugural European Black Founders Fund. Joining the cohort alongside Define are HomeHero, AudioMob and Freyda.

With less than 0.25 per cent of venture capital funding going to Black-led startups in the UK, Google for Startups is helping to level the playing field by helping Black founders, who are disproportionately locked out of access to capital.

“To be selected from 800 entrants is a huge accomplishment and we’re thrilled to have Google’s support on our mission to make it simple for lawyers to review and draft legal documents,” says Nnamdi Emelifeonwu, Founder and CEO at Definely.

The $2 million Google for Startups Black Founders Fund supports Black-led tech startups across Europe by providing, amongst others, non-dilutive cash awards and mentoring via the Google acceleration programme.

Rachael Palmer, Head of VC and Startup Partnerships, EMEA at Google said, “If we want technology to work for everyone, it needs to be built by everyone. We’ve been thoroughly impressed with Nnamdi’s leadership and traction to date and we are delighted to support him and the team on the mission to make the law more accessible.”

This year has seen many milestones for London-based Definely, including onboarding major customers such as Dentons, the world’s largest law firm and being recognised by Tech Nation as one of the 10 most exciting early stage scaleups in the UK in their Rising Stars 3.0 competition. 

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